Singapore Social commerce
We run TikTok Shop for consumer brands.
Livestreams, affiliates, creators, content and ads, run daily and measured in GMV. Over S$1 million in sales for the brands we run, and counting.
01 Work
Brands we've worked with
Across social commerce, content production, photography and events.
02 The difference
Why brands switch to us
- Slots get filled, hosts get booked, and the support ends there.
- Promo mechanics arrive last minute, so the host goes live unprepared.
- Nobody deconflicts schedules, campaigns and promos.
- Mid-stream, the host is on their own, and that's where sales are lost.
- Nobody knows what the host actually said or claimed on air.
- No session reviews and no feedback, so a weak stream just repeats itself.
- Decisions run on gut feel and month-end reports.
- Fast responses, from the first message to a mid-stream request.
- Every session prepped: mechanics, products and run-throughs briefed before air time.
- Hosts supported live by people who've done the job themselves. Our founders have extensive livestream experience across genres.
- Live ops on standby while streams run, plus a knowledge assistant we built that answers hosts' product questions on air.
- Compliance monitoring while the stream runs: what's said is checked against an approved claims list in real time.
- A feedback loop that compounds: every session reviewed with the host, so streams get sharper the more we run.
- The whole stack runs on data pulled straight from the platform, so decisions are made on live numbers with lower risk.
03 The pace
An operation, not a campaign. TikTok Shop rewards presence, so we built a team for daily output.
Our busiest month so far: over 150 livestreams, with a peak of 15 sessions in one day. Every account we take on is built toward that kind of consistency.
04 What we do
One team, six services
TikTok Shop operations
Full management of your shop: listings, pricing, campaigns and reporting, run week in, week out.
How it works / 02Livestream operations
Hosts, crew and equipment, on air on a fixed schedule, often with multiple streams running in parallel.
How it works / 03Affiliate management
Recruiting, briefing and managing TikTok Shop affiliates at scale, with samples, targets and commissions handled for you.
How it works / 04KOL and creator campaigns
Campaigns built on 150+ creators we already work with, brief and pay every month.
How it works / 05Content and UGC production
Short-form video shot, edited and delivered in volume, with professional production equipment at the ready.
How it works / 06Paid social and Shop ads
GMV Max and TikTok ad campaigns managed against revenue. Our accounts average a 10 to 15x return on ad spend.
How it works05 The numbers
06 Getting started
How the first six months run
Land
Shop setup or takeover, claims briefs agreed with the brand, and hosts on air within the first weeks.
Prove
A fixed livestream schedule kept, affiliates recruited and briefed, the weekly content feed running.
Scale
More sessions where the numbers earn it, GMV Max campaigns on top, platform campaign days planned in.
See what this looks like for your shop.
Start a conversation07 Regulated categories
Comfortable where the rules are strict
Infant nutrition, consumer healthcare and skincare: categories where claims are reviewed, platform policies are tight and mistakes are expensive. We run them for global consumer brands, and our briefing and review process is built around them.
08 Full funnel
One agency, the whole funnel
Brands usually hire one agency for awareness and another for sales. We run the whole funnel, so we see what reached people, what they asked about, and what they actually bought. That's what sets next month's plan.
Getting seen
KOL campaigns, shoots, PR sampling and event coverage. We read the comments to learn what people actually ask about.
Getting considered
Creator videos in volume, content that answers those questions, paid ads run through creator accounts, and livestreams that explain the product.
Getting bought
Live selling, a standing affiliate base, shop management and campaign days, with sales reported by the hour.
One team sees all three stages, so the selling data feeds the content instead of the other way round.
09 In their words
What stood out was the team's effort in understanding our brands and products… a supportive and collaborative partner.Head of Marketing and E-commerce · Consumer care group, Singapore
10 About
Founder-led, built for output
New Gen Marketing was started by a livestream host and a photographer, Valery Yeo and Darren Leong. Around them sits a bench of hosts, crew, editors and 150+ creators, scaled to whatever each account needs.
11 Contact
Tell us about your shop
Tell us the brand, the category and where the shop stands today. We'll get back to you quickly with an honest read on whether we can help.
hi@newgenmarketing.site
69 Bedok South Avenue 3, #01-486
Singapore 460069