Singapore Social commerce
We run TikTok Shop for consumer brands.
From PR seeding and creator campaigns to livestreams, affiliates and Shop ads: one team from first impression to checkout, measured in GMV. Over S$1.3 million in sales for the brands we run, and counting.
01 Work
Brands we've worked with
Across social commerce, content production, photography and events.
02 The difference
Why brands switch to us
- Creators are sourced and rates are agreed. The support ends there.
- Promo mechanics arrive last minute, so the host goes live unprepared.
- Stock counts and vouchers aren't checked, so the host finds out on stream.
- A creator streams without the product in hand, and the brand only sees it later.
- Nobody knows what the host actually said or claimed in the stream.
- No feedback report until the brand asks for one.
- One big month with a headline name, then back to where it started.
- Fast responses, from the first message to a mid-stream request.
- Promo mechanics, product order and the stream plan agreed with the host before they go on.
- Setup checks ahead of the stream: stock, expiry, vouchers and the cart, confirmed before the host goes on.
- Live ops on standby while streams run, plus a knowledge assistant we built that answers hosts' product questions while the stream runs.
- Compliance monitoring while the stream runs: what's said is checked against an approved claims list in real time.
- A written summary after the stream, to the host and the brand, whether or not anyone asks.
- Built by volume and held there, so a good month becomes the baseline instead of a spike.
03 Full funnel
One agency, the whole funnel
Brands usually hire one agency for awareness and another for sales. We run the whole funnel, so we see what reached people, what they asked about, and what they actually bought. That's what sets next month's plan.
Getting seen
PR seeding, KOL campaigns, shoots and event coverage. We read the comments to learn what people actually ask about.
Getting considered
Creator videos in volume, content that answers those questions, paid ads run through creator accounts, and livestreams that explain the product.
Getting bought
Live selling, a standing affiliate base, shop management and campaign days, with sales reported by the hour.
One team sees all three stages, so the selling data feeds the content instead of the other way round. A creator who posts an unboxing in a seeding round can be selling as an affiliate the following month, because the same people run both.
04 The pace
An operation, not a campaign. TikTok Shop rewards presence, so we built a team for daily output.
Our busiest month so far: over 200 livestreams, with a peak of 17 sessions in one day. That is the standard an account gets built toward.
05 What we do
One team, six services
TikTok Shop operations
Campaign planning, brand page video, listing and bundle recommendations, and reporting, run week in, week out. Your enabler makes the changes in the shop itself.
How it works / 02Livestream operations
Hosts, crew and equipment on TikTok Live and Shopee Live, streaming on a fixed schedule, often with multiple streams running in parallel.
How it works / 03Affiliate management
Recruiting, briefing and managing TikTok Shop affiliates at scale, with samples, targets and commissions handled for you.
How it works / 04KOL campaigns and PR seeding
Seeding rounds and campaigns built on 150+ creators we already work with, brief and pay every month.
How it works / 05Content and UGC production
Short-form video shot, edited and turned around in volume, with professional production equipment at the ready.
How it works / 06Paid social and Shop ads
GMV Max and TikTok ad campaigns judged on revenue. Our accounts average a 10 to 15x return on ad spend.
How it works06 The numbers
07 Getting started
How the first six months run
Land
Shop setup or takeover, claims briefs agreed with the brand, and hosts streaming within the first weeks.
Prove
A fixed livestream schedule kept, affiliates recruited and briefed, the weekly content feed running.
Scale
More sessions where the numbers earn it, GMV Max campaigns on top, platform campaign days planned in.
See what this looks like for your shop.
Start a conversation08 Regulated categories
Comfortable where the rules are strict
Infant nutrition, consumer healthcare and skincare: categories where claims are reviewed, platform policies are tight and mistakes are expensive. We run them for global consumer brands, and our briefing and review process is built around them.
09 In their words
What stood out was the team's effort in understanding our brands and products… a supportive and collaborative partner.Head of Marketing and E-commerce · Consumer care group, Singapore
10 About
Founder-led, built for output
New Gen Marketing was started by a livestream host and a photographer, Valery Yeo and Darren Leong. Around them sits a bench of hosts, crew, editors and 150+ creators, scaled to whatever each account needs.
11 Contact
Tell us about your shop
Tell us the brand, the category and where the shop stands today. We'll come back to you with an honest read on whether we can help.
hi@newgenmarketing.site
69 Bedok South Avenue 3, #01-486
Singapore 460069